The challenge
Create a warm, natural and memorable identity for a bohemian cafe with a young audience.
A concept project for a complete cafe identity—from logo and color palette to packaging, menu and social media.

Create a warm, natural and memorable identity for a bohemian cafe with a young audience.
Logo, earth-tone palette, typography, packaging, menu and social layouts were designed as one coherent system.
A flexible visual language now gives the cafe one recognizable personality across physical and digital touchpoints.