The challenge
The brand needed a distinctive, legible mark that remained recognizable at profile-picture size and expressed its outdoor spirit.
A custom mark for the Tempo Tour travel community, combining typography, camping symbols and nature-inspired forms.

The brand needed a distinctive, legible mark that remained recognizable at profile-picture size and expressed its outdoor spirit.
TEMPO TOUR typography was combined with travel, camp and route symbols inside a green-and-black circular system optimized for social media.
A memorable, practical logo now communicates the brand’s friendly, adventurous character across its social presence.